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Matthew McConaughey's profitable pecs

Matthew McConaughey’s profitable pecs — Does the actor’s films make more money the longer he goes shirtless?

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Does more exposure for Matthew McConaughey’s famously well-toned pecs mean bigger earnings at the box office? EW crunched the numbers (and a few abs, for good measure) to find out.

We Are Marshall (’06) 0 secs. shirtless — $6.1 million

EDtv (’99) 46 secs. shirtless — $8.3 million

Reign of Fire (’02) 1.6 mins. shirtless — $15.6 million

Sahara (’05) 1.8 mins. shirtless — $18.1 million

Fool’s Gold (’08) 14.6 mins. shirtless — $21.6 million