Will Ferrell, who knows a thing or two about viral Web promotion, sure is plugging the heck out of Semi-Pro (opens Feb. 29), and his goofy new b-baller character, Jackie Moon, online. (See “viral” stunts here and here.) Now, Moon and his white-man’s-Afro have even muscled their way into the brand new Sports Illustrated swimsuit issue. (SI, EW.com, and Semi-Pro studio New Line are all part of Time Warner.) Here’s Jackie and good sport Heidi Klum, who’s probably thinking that his is a look so unfortunate that even Tim Gunn couldn’t make it work. Still, if you want to see more of Will and Heidi, there’s plenty of pics in this SI gallery. Oh, and more from the 2008 SI swimsuit issue here. You’re welcome.