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Article

Dr. Bronner's Magic Soapbox

Posted on

Stewart Nelsen

Dr. Bronner's Magic Soapbox

type:
Movie
Current Status:
In Season
mpaa:
Unrated
runtime:
88 minutes
Limited Release Date:
06/29/07
director:
Sara Lamm
distributor:
Balcony

We gave it a B

You’ve probably never heard of Emanuel Bronner, but you may have used his soap. It’s that scented liquid, often peppermint, that comes in a bottle plastered with tiny-print utopian rantings. Dr. Bronner’s Magic Soapbox, a nifty curio of a movie, tells the story behind the soap: how it became an accidental hit with counterculture types; and how Bronner, a German Jewish chemist, escaped the Nazis, then an American mental institution, to spread his gospel of ”All One” harmony — even as he trashed his family’s life to do it. It’s like Capturing the Friedmans scrubbed to a happy ending.