From a press release that just hit my inbox:
NBC COMMITS TO A NEW CELEBRITY VERSION OF ‘THE APPRENTICE’ FEATURING
DONALD TRUMP AS CELEBRITY CONTESTANTS VIE TO BE THE BEST BUSINESS BRAIN
UNDER TRUMP’S TUTELAGE
Ivanka and Donald Trump Jr. Return to the Boardroom
BURBANK — July 16, 2007 — NBC has renewed “The Apprentice” for mid-season
with a creative twist. In a new celebrity version of the popular series,
celebrity contestants will vie for Donald Trump’s attention in what will be
the highest-profile competition in the groundbreaking series’ run, it was
announced today by Ben Silverman, Co-Chairman, NBC Entertainment and
Universal Media Studios.
Now, I stopped watching The Apprentice after the Randall debacle, but this is the reaction from Whitney Pastorek, who has bravely TV Watch’ed the show since, like, forever:
And also: “how the f— is it going to work? Is, like, Joey Fatone going to be creating a Hewlett-Packard sales display for the Secaucus, N.J., Best Buy? Will Loni Anderson be washing cars? I think not.”
What say you, kids?