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Why you sorta oughta care about the MTV Movie Awards

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Ss_l

Ss_lStraggling in more than three months after they’ve rolled up the red carpet at the Oscars, the MTV Movie Awards has always seemed like an afterthought, one last chance for the stars to plug last year’s movies now that they’re on DVD. This year, however, we might be motivated to care, for the following reasons:

• Sarah Silverman (pictured) is hosting. It’ll be interesting to see if she can clean up her R-rated, politically incorrect act for the tween and teen viewers at home. Especially since…

• The show is live. Usually, it’s taped five days in advance, but the June 3 show may actually have some spontaneous and suspenseful moments. Survivor/Apprentice evil genius Mark Burnett is producing the show this year; don’t know if that means losers will be voted out of Hollywood or fired by The Donald and sent home in a taxi, but it does mean increased interactivity. He’s encouraging fans to submit their own movie spoofs, and there’ll be a giant Web wall running ongoing commentary from viewers. And of course, fans’ votes help determine who will win in…

• Those wacky categories. Not all the suspense will come from seeing whether Sarah gets bleeped. There may actually be some real competition for some of these golden popcorn tubs. (Cinematical.com has helpfully handicapped the race.) Okay, maybe not that much competition (we agree with Cinematical that Borat and 300 will take home most of the popcorn), but there is one intriguing new category: “Best Summer Movie You Haven’t Seen Yet” (nominees are post-June 3 releases Evan Almighty, Fantastic Four: Rise of the Silver Surfer, Hairspray, Harry Potter and the Order of the Phoenix, Rush Hour 3, and Transformers). In other words, viewers are being asked to vote on the ad campaigns instead of the movies themselves. Given how much more entertaining many campaigns are than the afterthought movies they promote (hello, Snakes on a Plane), this strikes us as a brilliant innovation in awards-granting, one that could save us all a lot of time next year when Oscar season rolls around.

addCredit(“Sarah Silverman: Michael Schwartz/WireImage.com”)

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