What would this summer’s tentpole movie Transformers be without new ”Robots in disguise” action figures? (A smidge less profitable, for one thing….) Well, worry not, fanboys and girls — Hasbro has given EW.com a sneak peak at the first action figure to be released as part of the Transformers Movie Deluxe Assortment line, which goes on sale June 2, ahead of the DreamWorks movie’s July 4 release.
Introducing Barricade, a rather mean looking fellow (clearly a Decepticon) who can transform from robot into police car in the blink of an eye (or longer, depending on how adept you are at folding the thing up). Hasbro says of Barricade: ”The greatest thrill in his life is knowing people trust him because of the human decorations on his door panels. The look of betrayal they get when they realize what they’re dealing with is as sweet as candy.” He also has a twisted take of the familiar police slogan enscribed on his bumper: ”To Punish and Enslave.” Clearly, not a robot to be tinkered with.
Also this June, IDW Publishing is releasing two graphic novels tied to the Transformers film: Transformers: The Movie Prequel, which will tell the story leading up to the movie, and Transformers: The Movie Adaptation, a full-color graphic novel interpretation of the film.
The movie follows the feud between the Autobots and the Decepticons as they bring their battle to earth. To prevent their war from overwhelming the planet, the Autobots meet up with an unsuspecting teen (Shia LaBeouf) who could be the linchpin in the intergalactic war.
Transformers is directed by Michael Bay (Armageddon, The Rock, Bad Boys) and executive produced by Steven Spielberg. For more information about the movie or the new product lines, head to www.Transformers.com beginning Friday, April 27.