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EMI teams up with iTunes

EMI teams up with iTunes — The label reduces restriction on song-sharing

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Making the World’s Awesomest Mix CD from your iTunes playlist just got a little easier. On April 2, EMI — the label behind acts like the Rolling Stones, Coldplay, and Norah Jones — announced a deal with iTunes to sell music without DRM (digital rights managment), the vexing copyright-protection software that limits MP3 sharing and burning. That means starting in May, all EMI tunes purchased from Apple’s online jukebox can be freely shared and burned onto CDs, and will also work on iPod alternatives like Microsoft’s Zune player or music-enabled cell phones. The move comes at a price — $1.29 per song instead of 99 cents — and unfortunately, EMI’s most famous act, the Beatles, continues to say no to downloads, though the label is still working on it. The rest of EMI’s roster, says Barney Wragg, head of EMI Digital, is happy with the new arrangement: ”So far, every artist or manager we’ve spoken to has been extremely supportive.”