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EW First Look: OK GO music video

The breakout band plans to blend right in for their new clip

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How will alt-rockers OK Go top their homemade ”Here It Goes Again” treadmill dance, which has been viewed more than 15 million times on YouTube? Simple: ”We decided not to try,” says lead singer Damian Kulash about the band’s next video, ”Do What You Want” (out later this month). ”I mean, there’s no way to escape your own internal pressure.” But Kulash may be underplaying things a bit. When EW swung by the trippy set for ”Want” in Los Angeles, a dizzying array of characters — a hula-hooper, Segway riders, a pogo-hopper, ninjas — were all camouflaged from head to toe in a paisley design similar to the one found on the cover of OK’s album, Oh No. (Needless to say, this reporter signed up to be an extra.) ”It’s only one color, so we wanted the widest range of movement,” says Kulash of the concept. Besides, he adds, ”everybody’s waiting for our next dance routine, when in reality, I think they’re waiting to be confused again.”