Entertainment Weekly

Stay Connected

Subscribe

Advertise With Us

Learn More

Skip to content

Article

Why, after Michael Richards' rant, have 'Seinfeld' DVD sales risen?

Posted on

Imagined conversation between two Americans last week:

American 1: Hey, uh, so didja see that Kramer dude use the N-word?
American 2: Like, no — where?
American 1: It’s on the Internets. He was doing stand-up and like lost it or something.
American 2: Shut up! [pushes American 1]
American 1: For reals, yo.
American 2: Dude, that’s like, not OK.
American 1: Dude, I know.
American 2: It’s, like, really wrong to use that word.
American 1: No kidding.
American 2: Maybe everyone in the entertainment industry should boycott it or something.
American 1: I was just thinking that myself. For surely that will solve the ongoing problem of race relations in this country. I am certain, in fact, that semantics are the biggest problem facing society today.

American 2: I am enraged.
American 1: Me too.
American 2: …
American 1: …
American 2: So, like, whaddaya want to do now?
American 1: Uh… I hear the seventh season of Seinfeld is out on DVD — wanna go buy it?
American 2: Totally!
American 1: Cool!

Now repeat this conversation however many times it takes to equal a 75 percent sales increase over Season 6 and… scene!