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Happy morning!

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Reason No. 738 I like to start my day with Diet Coke, not coffee: this insane new ad campaign from the folks at Folgers. To describe the TV commercial in detail would be to ruin the loopy fun, but I’ll say this much: The scene involving a bathroom skylight seems to have been ripped straight out of my most paranoid morning anxieties. (The gold people scare me!) As our friends at Metafilter describe it: ”We’ve just replaced Bob’s Folgers with 5,000 micrograms of LSD.” Check it out for yourself (keep an eye out for the growling dog) and let me know what you think.