We gave it a B
As gossip columnist Sullivan turned Sunday night into a CBS ratings powerhouse with guests like Elvis and the Beatles, Maguire says, he was a ruthless competitor.
When Allen booked Presley first, Sullivan scoffed, ”$5,000 for some youngster known only in the South?”
Even post-TV stardom, Sullivan jabbed at his print rival Walter Winchell: ”He’s a dead duck. He couldn’t be resuscitated by injections at half-hour intervals.”