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EW sizes up TV's newest PR players

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No longer shall publicists schmooze thanklessly behind the scenes: With flacks both fictional (John Stamos on ABC’s Jake in Progress) and real (Lizzie Grubman on MTV’s PoweR Girls) in their own shows, they’re as big a story as their clients. But who gives the PR biz the better spin? Let’s just say we’d rather be the Three Gaymigos than Lindsay Lohan.

LIZZIE GRUBMAN VS. JAKE PHILLIPS

LIZZIE GRUBMAN

SPOTLIGHT GRABBING

Takes up space on the red carpet at client Ruby Falls’ party

PAGE SIX CAMEO

Anonymously disses Lindsay Lohan’s party behavior to the gossips

KISS-UP MOVE

Yells ”Scott Speedman is so hot!” after meeting the Felicity star

HEROICS

Sends own stylist to repair assistant’s extension emergency

PR WISDOM

”We’re professional kiss-assers. We make everyone feel like they’re the best.”

JAKE PHILLIPS

SPOTLIGHT GRABBING

Makes a low-key appearance at client Ultima magazine’s party

PAGE SIX CAMEO

Makes news as the post-breakup lover of his movie-star crush

KISS-UP MOVE

Digs up an old Playbill to pretend he’s a client’s lifelong fan

HEROICS

Leaves long-planned date to prevent Three Gaymigos’ meltdown

PR WISDOM

”Don’t think of it as lying. Think of it as protecting a multimillion-dollar franchise.”

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