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Nelly launches clothing line for the curvy woman

Nelly launches clothing line for the curvy woman — Hip hop artist’s new fashions pay tribute to the ample of butt

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The man who encouraged the ladies to ”Shake Ya Tailfeather” clearly has a fondness for junk in the trunk. But Nelly’s appreciation doesn’t stop there. In fact, his aptly named Apple Bottoms clothing line for women is nothing less than a public service for that underserved market: the ample of butt. The label, which has projected sales of $60 million through ’05 and just debuted its spring collection, features denim skirts, jackets, and pants for the curvy. ”I wanted to do something that fits the type of woman that I grew up with,” says Nelly, who launched his men’s line, Vokál, in 2001. ”I thought it would be hot to make a jean that actually fits the woman instead of the woman having to always fit the jeans.”