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Roamin' Holiday is the Rationale of the Week

Roamin’ Holiday

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Surviving Christmas was ready to come out last Xmas, but DreamWorks had an agreement with Paramount not to go head-to-head with Ben Affleck’s Paycheck. So, when to release last year’s Xmas movie? How about in October? ”The marketplace is very crowded,” says a DreamWorks rep, ”so we thought we’d start the holiday season early.” Only nine shopping days till Halloween!