Simple Kid: Amit Lennon/Camera Press/Retna
Ken Tucker
June 25, 2004 AT 04:00 AM EDT

1 (Music - Simple Kid)

type
Music
Current Status
In Season
performer
Simple Kid
Producers
Vector Recordings

We gave it an A-

In a soft, diffident tone, Ireland’s Simple Kid (singer-songwriter Ciaran McFeely) murmurs intentionally banal observations like ”love’s an enigma” on 1. Meanwhile, he deploys raw riffs and beats that are alternately jittery and shuffling. His conceptual triumph is ”The Average Man,” an unironic ode to ordinariness sung to strummed guitar with the vehemence of a young Ray Davies. But neither as Kinks-y nor as simple as his music asserts, McFeely is a shrewd charmer, often hardheaded and occasionally hard-hearted.

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