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Movie Trailer Tees are the Ploy of the Week

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Set in 2035, Will Smith’s July sci-fi flick ”I, Robot” has an appropriately futuristic marketing tool: video T-shirts. Worn by ”brand ambassadors,” the high-tech duds feature an 11-inch monitor and speakers that bring the movie’s trailer to malls, beaches, and other high-profile spots. The sandwich board has come a long way, baby.

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