Entertainment Weekly

Stay Connected

Subscribe

Advertise With Us

Learn More

Skip to content

Article

Rimtech Watch is the Item Of The Week

Rimtech Watch

Posted on

With MTV’s ”Pimp My Ride” revving up the ratings, designers are betting souped-up car style doesn’t end with the wheels. Haimov & Co. recently unveiled the sparkly RimTech watch (right, priced from $3,600 to $16,000), which has a diamond face that spins like high-tech rims. Notes ”Ride” host Xzibit: ”If you already have a nice car, you best be pimpin’ yourself.”