March 12, 2004 at 05:00 AM EST

How’s this for creepy? To promote the DVD release of Oz: The Complete Third Season, HBO built a prison tower — complete with lifelike armed guards — to bully midtown-NYC crowds into buying the jailhouse drama. Sure, it’s disturbing, considering the times, but the ominous marketing stunt definitely got New Yorkers to actually look up.

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