Michael Jackson: Frazer Harrison/ REUTERS/POOL/NewsCom
Gary Susman
August 27, 2003 at 04:00 AM EDT

In a move widely described as Wonka-esque, Michael Jackson is opening up his Neverland ranch/theme park to visitors — at least, to a fortunate few willing to pony up $5,000 for a pair of tickets. The King of Pop is throwing a benefit at Neverland on Sept. 13 for 500 guests, the Associated Press reports.

Visitors will get to ride the rides, including some brought in for the occasion, Jackson publicist Stuart Backerman says. They will also get dinner and a $1,000 goody bag, including artwork by the evening’s honoree, Brazilian painter Romero Britto, who designed the cover for Jackson’s never-released 9/11 charity single, ”What More Can I Give.”

Speaking of giving, $500 from each ticket will be divided among three charities: the Make-a-Wish Foundation, Oneness (a group that aims to erase racism through art and music), and E Ai Como E Que Fica, a Brazilian charity that helps the poor in Rio de Janeiro. The other 80 percent of the ticket price (totaling $1 million, if all the tickets are sold) goes to Jackson, to pay for the evening’s costs, Backerman says. It’s good to be the King.

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