Entertainment Weekly

Stay Connected

Subscribe

Advertise With Us

Learn More

Skip to content

Article

Mariah Carey designs 'toons, jewelry for 'tweens

Mariah Carey designs ‘toons, jewelry for ‘tweens. Her new venture, Automatic Princess, involves a TV series, records, books, and accessories for girls

Posted on

Mariah Carey, who started her own record label last year, is branching out further into mogul-dom. According to the New York Daily News, her new venture is called Automatic Princess, and it’ll be targeting ‘tween-age princesses everywhere with a number of creative projects and a line of accessories.

Automatic Princess is the name of a character ”with a positive image,” a source close to Carey told the Daily News. She’ll be the focus of a cartoon series (Carey’s talking to the creators of Nickelodeon’s ”As Told by Ginger”), a book, and a record released this fall on Carey’s Monarc label, performed by a 7-year-old singer named Sadie Dat Baby.

”Automatic Princess” is a favorite catchphrase of Carey’s; she wore a 24-karat gold belt emblazoned with the phrase in a recent music video. Presumably, girls won’t be able to buy that item, but they will be able to buy Automatic Princess jewelry and related items. Note to Carey: Hotpants and halter tops are probably not appropriate.

Comments