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'Dangerous' Tactic

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Just when it seems they’ve tried it all, a movie studio takes a new marketing tack: guilt. When it came out last December, Confessions of a Dangerous Mind seemed to have everything going for it. Yet George Clooney’s directorial debut wasn’t much of a draw, and the movie, about Gong Show host Chuck Barris’ supposed secret-agent days, grossed a dangerously low $15.9 million. Still, Miramax isn’t giving up. The studio is rereleasing Confessions Aug. 15 (about a month before the DVD release) in NYC and L.A., and newspaper ads will read: ”Every once in a while audiences overlook even the best of movies…. You owe it to yourself to see the film Gene Shalit calls an ‘unbelievable pleasure!”’ What’s next, begging? — Josh Young

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