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Frontin'

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Pharrell Williams
Pharell Williams: Nicholas Burnham/Retna

Frontin'

type:
Music
Current Status:
In Season
performer:
Pharrell Williams
guest performer:
Jay Z
Producers:
Star Trak, Virgin
genre:
Hip-Hop/Rap

We gave it a B

For Frontin’, the first single off their upcoming compilation, platinum producers the Neptunes do their the-sparser-the-better, hit-or-miss melody thing over typical thumps. Singing silly lead, Pharrell does his tiresome, freaky falsetto thing for, presumably, the ladies. But then, surprisingly, guest rapper Jay-Z’s smarmy-smooth, player-for-life thing segues into some seemingly heartfelt settle-down sentiment (Holla back, Beyoncé!). Guess sometimes things DO change.

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