50 Cent: James Patrick Cooper / Retna
April 08, 2003 at 04:00 AM EDT

50 Cent certainly knows how to sell records; his Shady/Interscope release ”Get Rich or Die Tryin”’ is the top-selling album of 2003 so far. So it’s no wonder that Interscope is tapping into the rapper’s expertise by giving him his own label. Called G-Unit, the imprint’s first release will be from its namesake, the rap trio that includes 50, Tony Yayo, and Lloyd Banks. G-Unit’s CD should be out by the end of the year, according to the Hollywood Reporter.

”First I drop my album, and people pay attention,” 50 said in a statement. ”Now that I got their attention, I’m gonna drop the next s— on them — the G-Unit s—, both the label and the group. … I’m not leveling the competition, I’m destroying it.”

”When you have an artist like 50 Cent, you want to be in business with him on every level,” said Interscope chief Jimmy Iovine in a statement, ”movies, video games, wherever he wants to go.”

First, however, 50 Cent is releasing a DVD with a bonus CD on April 15. The DVD, ”The New Breed,” features the underground video for the song ”Heat” and live performance footage from 50, mentor Eminem, and D12, while the CD includes some previously unreleased tracks.

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