Q Did we hear ”It’s a Sunshine Day” on an orange juice commercial, or were we having a very Brady moment?
A Yep, that groovy tune is part of Tropicana’s campaign for Pure Premium. Barry ”Greg” Williams understands the appeal: ”The Brady Bunch has been likened to a hearty bowl of chicken soup. It has a nostalgic, feel-good quality.” Tropicana rep Meghan Stout says this is the first time ”Day” has been licensed for a national campaign (it appeared in a 2000 California Milk Advisory Board spot). ”We were looking for a song that fit Florida,” she says. But weren’t the Bradys from California? ”Well, it’s kinda the same deal.” — Evan Serpick (Send queries to BurningQuestions@ew.com)