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A New Enterprise For William Shatner, cyberspace may not be the final frontier -- but it is his latest.

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Every few years, it seems, we get a new William Shatner: Therewas the honest-cop Shatner as T.J. Hooker. TheTrekkies-get-a-life Shatner from Saturday Night Live. And thewinking, irony-and-karaoke Shatner pushing Priceline.com. Now,with the just-revamped online hub WilliamShatner.com and a rolein the comedy Showtime, there’s another Shatner in town: thestraightforward, open-book family guy. On his pumped-up site,the tireless captain, now 71, jumps on message boards, opens hisdatebook, and posts family portraits and home videos. He’s evengot daughter Lisabeth, 41, writing the site’s centerpiece, aweekly video/hypertext murder mystery called Ruby. We caught upwith the indefatigable dynamo and asked about his new website,the galactic allegiances of Larry King, and a naughty site witha familiar name…

— You’re in, what, four or five films this year? You have thisnew site. How much Shatner is too much Shatner?

I don’t know yet! I’ll get that feedback from the website.

— Why does the world need a bigger, better WilliamShatner.com?

It’s a traditional fan club taken to a technology level. Itprovides an intercommunication between fan and celebrity, thelikes of which have never been seen before. Their opinionimmediately conditions my behavior in some instances.

— Right. I hear you have an upcoming role in your daughter’s showRuby? What’s your character?

I’m in disguise. I think.

— You think?

Well, I think the disguise will be enough to make it so you’releft wondering ”Which part did he play?”

— Looking through your online calendar, where most appointmentsare Star Trek conventions, we notice you have something in Augustcalled the Shatner Big Scenario Game.

Huh? What’s that?

— That’s what we were asking. I wonder what that’s referring to.You got any other clues?

— It’s on August 31.

Ah! This will be the biggest paintball game in the history ofpaintball, which has become a very popular sport in America. I’mone of the generals — I invited Larry King to play. I’m invitingpeople to come and be one of the leaders of the three groups,which are the Klingons, the Romulans, and the Federation.

— So, is Larry King a Romulan or a Klingon?

I don’t know.

— Are you aware that tjhooker.com is actually the website for aTijuana escort service?

No, I had no idea. That’s hysterical. [Pauses] Maybe that’s toomuch Shatner.

LOSER OF THE WEEKIndie Hip-Hop

[BOX]

LOSER OF THE WEEKIndie Hip-Hop

Trailblazing label Tommy Boy has dropped its rap acts to focuson electronica; Loud will cede some of its functions to parentcompany Sony; Rawkus is in negotiations to merge with MCA.Suddenly, B-boys have no place to B.

THE CHART

B2K PHENOMENON

The only ”B2K problem” retailers had was making sure the group’sCD was in stock. The young vocal quartet, which takes theboy-band trend back to its New Edition-style black roots, had aNo. 2 bow, selling 109,000 of their debut. That other boy band,the Soggy Bottom lads, ruled the roost again with O Brother,which you might think of as B1K, except the music only sounds athousand years old. The soundtrack’s sales dipped by 10,000units to 149,000 but still held a comfortable lead during amediocre sales week. With a paucity of must-have new releasesand 14 albums holding over from last week’s already-weak top 15,stores are praying Brother gets some best-selling brethren, andfast.

POP ALBUMS

LAST WEEKSWEEK ON CHART 1 1 VARIOUS ARTISTSO Brother… soundtrack, Mercury Nashville 642 — B2KB2K, Epic 13 5 ALAN JACKSONDrive, Arista Nashville 94 3 ALANIS MORISSETTEUnder Rug Swept, Maverick 35 2 BRANDYFull Moon, Atlantic 26 4 LINKIN PARKHybrid Theory, Warner Bros. 737 6 LUDACRISWord of Mouf, Def Jam 168 10 PINKM!ssundaztood, Arista 179 9 KYLIE MINOGUEFever, Capitol 310 8 JENNIFER LOPEZJ to Tha L-O! The Remixes, Epic 611 11 NICKELBACKSilver Side Up, Roadrunner 2712 7 ALICIA KEYSSongs in A Minor, J 3813 13 PUDDLE OF MUDDCome Clean, Flawless/Geffen 2914 15 MARY J. BLIGENo More Drama, MCA 615 14 USHER8701, Arista 32

(C)2002 BPI COMMUNICATIONS INC./SOUNDSCAN INC. USED WITHPERMISSION FROM BILLBOARD, MARCH 30, 2002.

IN STORES APRIL 2

TWEET Southern Hummingbird (Elektra) With friends like MissyElliott, Bilal, and Timbaland — all of whom appear on the R&Brookie’s debut disc — no wonder radio is all over this.

XTC Coat of Many Cupboards (Caroline) Among the 60 tracks on theseminal Brit new-wavers’ four-CD boxed set are demo versions of”Dear God” and ”Mayor of Simpleton.”

THE APEX THEORY Topsy-Turvy (DreamWorks) Not anotherArmenian-American prog-metal band from L.A. Believe it or not,System of a Down won’t have that category locked up after thisquartet drops its full-length debut.

ASHANTI Foolish (Murder Inc./Def Jam) After singing hooks forBig Pun, Ja Rule, and Fat Joe, Ashanti, the first R&B act onrap-centric Murder Inc., aims to pull in some fans of her own.

ON TOUR

PRINCE The artist formerly on top comes back with a series ofintimate shows featuring Maceo Parker on sax. Launched in earlyMarch, the tour continues through May 5 in Las Vegas.

INCUBUS The hippies of nu-metal get on the bus for the secondannual Civic Tour, which kicks off April 11 in Portland, Ore.,and wraps up July 3 in San Antonio.

THE WHITE STRIPES bring their boozy, bluesy rock out of thegarage for a 14-date tour starting in Cleveland on March 29,ending in East Lansing, Mich., on April 14, and including afour-night stay in New York City.