Entertainment Weekly

Subscribe

Stay Connected

Subscribe

Advertise With Us

Learn More

Skip to content

Article

Net downloads jump start sales of Shaggy's new album

Deejays spread blistering word of mouth on ”Hotshot”

Posted on

Shaggy
Shaggy: Blake Little

Jamaican artist Shaggy’s album ”Hotshot,” which recently hit Billboard’s top 10, got a huge electronic jump start from MP3 lovin’ Pablo Sato, who spins at KIKI-FM in Honolulu. Here’s how it went from Net to great bet.

JULY 16 Sato downloads ”It Wasn’t Me.”
JULY 18 He begins playing the song on KIKI, weeks before the album hits stores: ”It became the No. 1 requested song within a matter of a couple of days.”
EARLY AUGUST Tommy Austin of KKRZ in Portland, Ore., listens to an advance copy of ”Hotshot.” He puts ”Dance & Shout,” the album’s first single, into rotation.
LATE AUGUST Austin visits Hawaii, hears ”It Wasn’t Me” on the radio. ”It was blowing up over there,” he says.
SEPT. 10 Austin begins playing the cut on KKRZ.
NOV. 4 ”It Wasn’t Me” enters Billboard’s Hot 100 chart at No. 57.
DEC. 23 The song peaks at No. 2 on Billboard’s Hot 100.
DEC. 30 ”Hotshot” finally breaks into Billboard’s top 10 after 19 weeks on the album chart, coming in at No. 7.