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No. 1 rockers Limp Bizkit take a steep dip in sales

EW.com tells you why. Plus, Lenny Kravitz debuts strong at No. 2

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Fred Durst
Bizkit: Kevin Mazur

Limp Bizkit’s ”Chocolate Starfish and the Hotdog Flavored Water” lands at No. 1 on the Billboard album chart for the second week in a row. But sales of the rock & rage set, which moved 1.05 million discs last week, dropped 63 percent to 392,000 copies. This dip is one of the year’s biggest for an album that sold more than 1 million units in its first week of release. (Britney Spears and Eminem lost only about 50 percent of their initial sales in their second week out.) ”We expected a drop off,” says John Artale, director of purchasing at National Record Mart. ”But this was pretty dramatic.” Adds Geoff Mayfield, Billboard’s director of charts: ”Everybody who really needed that record bought it the first day.”

Debuting behind Limp at No. 2 is Lenny Kravitz’s ”Greatest Hits,” which sold 162,000 copies and marks the retro rocker’s first top 5 showing ever. ”People were ready for this hits package,” explains Artale, who says that Kravitz’s recent radio hits such as ”Fly Away” and ”American Woman” helped rekindle consumer interest in the artist. Plus, he adds: ”It’s based on five albums worth of stuff so there’s not too much crap on it.”

In other chart news, hip hop stalwart Nelly holds at No. 3, followed by former No. 1 rhyme sayer Ja Rule (No. 4), those ragga (stud) muffins Baha Men (No. 5), and Creed (No. 6), whose single ”Are You Ready?” is a top 5 Mainstream Rock radio hit. Randy rappers Ludacris (No. 7) and Mystikal (No. 8) prove that — surprise! — sex still sells. Also still selling are 38 week chart residents 3 Doors Down (No. 9) and Madonna (No. 10), whose ”Music” logs its sixth week in the top 10. Outta here are 98 Degrees, who plummet from No. 8 to No. 13. As they say in that other boy band: ”Bye Bye Bye.”