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Power lingo

From ”burn rate” to ”chef it up,” the slang used by people in power

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BURN RATE
Internet term for monthly spending, applied to film budgets. ”Can we justify this chase?” ”Dunno. What’s our burn rate?”

CHEF IT UP
The new ”Let’s do lunch.” As in ”Let’s chef it up at the Grill.”

MAXIMIZE
To tramp up an innocent young actress with a sexy image makeover, à la Maxim magazine. ”No more little-sister act for Lacey Chabert — it’s time to Maximize her.”

POP.COM
To go belly-up, after DreamWorks and Imagine Entertainment’s fizzled POP.com unit. ”It’s only a matter of time before that streaming-video site goes POP.com.”

HARVEY
To negotiate multiple film options with a young star, as Miramax’s Harvey Weinstein has done. ”So, he’s the star of that new WB show? Let’s Harvey him for his next three summers.”

NAPSTERIZE
To, um, appropriate for personal use without permission. ”I made two copies of that hot script and only one is left on my desk — It’s been Napsterized.”

HIP-POCKET
To take on clients without formally signing them. Famous example: CAA hip-pocketed Gwyneth Paltrow long before she ever signed a movie deal.

CRUISE CONTROL
The power of actors, like megastar Tom, to ”focus” questions at press junkets. ”No one will ask about her drug arrest — she’s on Cruise control.”

DEVEL-ANON
A mythical 12-step program for people stuck in development with no success. ”He’s had so much deal money thrown at him, he’s chairing Devel-Anon meetings.”

VERY WELL-DONE MEAT
Kaput, as in a project. ”That remake of Bewitched is very well-done meat.”