Entertainment Weekly


Stay Connected


Advertise With Us

Learn More

Skip to content
Join our live viewing party of the 'This Is Us' season premiere.

This is Us

Tonight at 9PM ET


Cow statues

Cow statues — Jerry Elbaum’s parade of fiberglass cows have taken over Zurich, Chicago, and now New York City

Posted on

Start spreading the moos: New York City is the latest metropolitan area to be invaded by life-size fiberglass cows. Inspired by urban cow-scapades in Zurich and Chicago, Jerry Elbaum, a Connecticut-based ex-lawyer, recently created CowParade Holdings Corp., which plans to launch international cow parades in other major cities and sell paraphernalia like T-shirts and snow globes. Nearly 100 of the 600 bovine beauties dotting the five boroughs (and parts of New Jersey and Connecticut) will be auctioned off to benefit a number of charities in September. ”CowParade is first and foremost a public art exhibit,” says Elbaum, adding that the next exhibit will take place in Honolulu in 2001. ”The cow is simply a three-dimensional canvas.” The hand-painted heifers can also serve as network promos. NBC, HBO, MTV, and UPN have all sponsored (for $7,500 each) cows, while CBS went udderly crazy sponsoring six, including the bathrobe-clad Early Show cow that attracts folks to the show’s midtown window. Says an Early Show spokesperson, ”You can always count on people to stop and look at a cow.” Talk about milking it.