Entertainment Weekly


Stay Connected


Advertise With Us

Learn More

Skip to content


Iceland is the new hip tourist destination

Iceland is the new hip tourist destination — The Reykjavik, Iceland airport is becoming increasingly busy as stars like Claudia Schiffer and Kevin Costner come to Bjork’s homeland

Posted on

Stressed out, harried, and looking for a really cool place? Hipsters in search of pretty coastlines and comely, golden-haired natives are skipping LAX for REK — the increasingly busy airport serving Reykjavik, Iceland. Home to Cannes winner Bjork and, more recently, Keiko the killer whale, Iceland is fast becoming a fave weekend destination, with Claudia Schiffer and Kevin Costner among recent visitors. ”Things really took off after Good Morning America taped a few shows in May 1998,” says Einar Gustavsson, spokesman for the Icelandic Tourist Board. ”And the popularity of Bjork brought in a whole different crowd.” (Reykjavik’s music scene is thriving, with revelers ready to dance those long 32-degree January nights away.) But the majority of tourists who visit during the summer (average July temperature: 60 degrees) are there to see the five glaciers; 200 volcanoes; 10,000 waterfalls; and 100,000 wild horses, not to mention the island’s answer to Puff Daddy — 10 million puffins (which have been called ”penguins’ little brothers”). What a chill!