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Bad Boy

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As well kempt as its owner — thoroughly indicted hip-hop mogul Sean ”Puffy” Combs — this stunning label site skillfully blends its visual and aural elements. Ever-shifting menus move with the pulsing background music, rotating the viewer through Puffy’s diffuse portfolio (music, magazines, clothing, etc.). From this seeming hodgepodge emerges something seldom seen in cyberspace: a vision (call it world domination) that actually coheres. But will the judge make the Puffster change his URL to http://www.goodboyonline.com?