Entertainment Weekly

Subscribe

Stay Connected

Subscribe

Advertise With Us

Learn More

Skip to content
Emmys 2017
Every unforgettable moment, every gorgeous dress.Click here

Article

Mad about Plaid

We track the rise of a trend, from ”Braveheart” to Britney Spears

Posted on

It’s not just for pneumatic teen pop stars anymore: The new black seems to be, well, plaid. The Scottish weaves are gracing everything from scarves to ball gowns. ”Rock Style” maven Tommy Hilfiger featured plaid in his winter collection, while fashionistas are wriggling out of their pony skin in favor of the design. ”It’s a much softer appeal than logos — it whispers instead of screams,” coos Burberry’s Rose Marie Bravo (the London company’s trademark print debuted as a coat lining in 1924). ”It has classicism and enduring value, because plaid is always associated with gentility.” Not to mention this checkered bunch.

13th Century Mel Gibson’s Braveheart
1950s Leave It to Beaver‘s idealized suburban schoolkids
1970s The Bay City Rollers’ style was all about plaid
1992 GN’R’s Axl Rose
1993 Princess Diana
1999 Britney Spears
2000 Designer Marc Jacobs