Here’s the $1 million question at ABC: When exactly is its No. 1 show coming back? Given the astonishing success of ”Who Wants to Be a Millionaire,” the answer would be ASAP, which translates to December or January. But the more pressing issue facing Alphabet execs is exactly HOW it should come back: parcel it out for long-term gain or ride the sensation silly? ”Every scenario known to man has been thrown out there,” says ABC senior VP Jeff Bader. ”Does it come back as a once-a-week series? Several times a week? An event either in sweeps or once a month? It’s just a question of legs. Does the show have legs? And it looks like it does.”
”Millionaire” exec producer Michael Davies says he was on the side of doing it as an event four to five times a year for two weeks. ”But as I see how well it’s done again, and I look at how much public demand there is for this program, it’s pretty tough to say we shouldn’t have a weekly presence.” An announcement is imminent.