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Hollywood H20

EW taste tests bottled water with tie-ins for ”Batman & Robin” and Yogi Bear

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Hollywood hype is as pervasive as the water we drink. Literally. Tinseltown has begun assaulting us with a new promotional gimmick: tie-in H2O. In recent months, specially labeled bottles of the clear stuff have been used to flog movies, TV shows, even albums. EW’s taste test:

MELTED ICE WATER

Where from: A Batman & Robin tie-in to Arnold Schwarzenegger’s Mr. Freeze, it’s sold at Warner Bros. Studio Stores.

Taste: A conservative little H2O. And what’s that faint aftertaste? A soupcon of steroids, perhaps?

Goes well with: Strudel.

LIKE WATER FOR CHOCOLATE WATER

Where from: Handed out at the video-release party for the Mexican indie hit.

Taste: Considering the movie’s source, we say, “Don’t drink this water!”

Goes well with: Lomotil.

SEMI-HOLY WATER

Where from: On sale at the current Ozzfest tour — each bottle is personally blessed by Ozzy Osbourne.

Taste: With its subtle tinge of iron, this water recalls a simpler, louder era.

Goes well with: Bat heads.

YOGI BEAR SPRING WATER

Where from: Available nationwide at Jellystone Park campgrounds.

Taste: To paraphrase, it’s better than the average fare.

Goes well with: Pick-ee-nick baskets.