Entertainment Weekly

Stay Connected

Subscribe

Advertise With Us

Learn More

Skip to content

Article

Tapping Saddam Hussein to sell a CD-ROM

SegaSoft has mailed the dictator a copy of its ”Heat. Net” as part of an ad campaign

Posted on

Game buyers are used to the ”Buy me” antics of outrageous ads, but it took Redwood City, Calif.’s SegaSoft to try enlisting Saddam Hussein for a sales lift in its latest campaign. The company mailed the Iraqi tyrant a CD-ROM of Heat.Net, its upstart online action-strategy-game network, hoping the digital dueling would distract him from his ”reptilian complex,” saving the world for humanity. Sound the sirens: One of the first games the dictator can fire up is ”Scud.”