Entertainment Weekly

Stay Connected


Advertise With Us

Learn More

Skip to content


Sylvester Stylone's Lipton Brisk Iced Tea commercial

Posted on

Yo, you know that Lipton Brisk Iced Tea commercial you saw during the NBA Playoffs? That was a miniature latex puppet of Rocky Balboa, complete with the real Sylvester Stallone’s voice. The ad — a follow-up to last year’s Frank Sinatra spot — is one of Stallone’s rare commercial appearances (in addition to a voice-over for Pontiac, he’s done ads abroad). Taping for an hour in a Miami studio in late winter, ”[Stallone] totally came back into his role,” says Lipton brand manager Gary Yoshioka. He’d better have. The actor, says an advertising source, was paid close to $1 million to participate. With three lines of dialogue, that averages $50,000 a word, not including grunts. It sure does make up for taking scale in Cop Land.