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Women's Wire

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With females accounting for about 25 percent of people who are online regularly, multimedia editors and marketers often wonder, ”What do women want?” Well, I can speak only for myself, but Women’s Wire comes as close as anything I’ve seen. It follows the tried-and-true format of the better print women’s magazines, with a savvy mix of news, advice, fashion, entertainment, and gossip (what current celebs Ricki Lake and Mira Sorvino are up to, as well as updates on the likes of Imelda Marcos and Dorothy Hamill). Tilting the formula to the practical are smart career features that mix the traditional (fashion stylists) with the au courant (CD-ROM producers). With pleasing but spare graphics, the pages load quickly, adding to the utility of a webzine seeking to become essential reading rather than just another online pastime. A