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Fox stars promote the NFL

Actors from the network’s hottest shows help bring in new fans

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To lure even more viewers to its NFL games, Fox has enlisted such semi-buff stars as Melrose Place‘s Thomas Calabro, Beverly Hills, 90210‘s Jennie Garth, and Living Single‘s Erika Alexander and Kim Coles to do 10-second promos that promise ”same game — new attitude.” What’s in it for the stars? ”We’re thinking about having a celebrity skybox at every game,” says Fox executive vice president of marketing Tracy Dolgin. ”It could be the new thing — like being at the Knicks game.” But with all the football fans involved, the scrimmage for seats may be better than the action on the field. ”I worked out a good deal,” says Calabro. ”I get box seats to every game.” Not so fast, says Dolgin: ”If he thinks he’s going every week, we’ve got a problem.”