April 15, 1994 at 04:00 AM EDT

Thigh High: Perhaps Madonna’s next television stunt should be plugging the Thighmaster. Just look what it’s done for fading ’70s sex symbol Suzanne Somers. Since Somers began hyping the gadget in 1991, she’s landed an ABC series, Step by Step, an upcoming talk show, and-a sure indication of a comeback-a kitschy cameo in John Waters’ new film, Serial Mom. During the shoot, Somers even pushed Waters to do a product plug. “I wanted to carry (a Thighmaster) into a courtroom scene, but even John wouldn’t go that far,” says Somers. “So I gave him one as a gift. He was so excited. He said he’d never take it out of the box.”

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