Later this month, ENTERTAINMENT WEEKLY will celebrate its fourth year of publishing. Not a big anniversary as anniversaries go, but one that calls for a nod of recognition. So, if you would indulge me for a moment, I’d like to reflect a bit on where we’ve been and glance ahead at some of the plans we have for the future.
We launched EW in February 1990 on the premise that America’s obvious and ongoing love affair with the world of entertainment would provide fertile ground for the growth of a magazine that took the pulse of popular culture each week. Indeed, the ground has been fertile and, thanks to you, the growth spectacular. Last year ENTERTAINMENT WEEKLY achieved the 1 million-circulation mark — faster than any subscription-based magazine in the history of publishing. Our paid circulation increased again in early January, to 1,075,000 — and the demand for EW among lively, intelligent men and women like you shows no signs of slowing down.
As a reader, you know how hard our editorial staff works at being smart, stylish, and selective in its coverage of movies, television, books, music, and video. Our mission is to keep you plugged in, to help you make choices about the best ways to spend your valuable leisure time, and, of course, to have a little fun along the way.
Perfectionists all, our writers and editors are always looking for new ways to serve you. In the next several weeks you’ll have the opportunity to sample two new fruits of their labors. First, coming your way Feb. 14 is a double issue of ENTERTAINMENT WEEKLY — a special report on the state of pop music. We’re excited about it and expect it to become an important part of our ongoing special-issue lineup.
On its heels comes ENTERTAINMENT WEEKLY’s first newsstand-only publication, The Oscar Guide, a complete preview of the Academy Awards that goes on sale the first week of March at newsstands everywhere. It will serve as a wonderful complement to the Academy Awards coverage you’ll find in our regular weekly issues of EW. There are more surprises in the works, but I’ll hold those for a later date.
On the magazine’s publishing side, we’re charged with building our business, and the editorial story we have to tell has made this task a joy. Enthusiasm for EW among America’s leading advertisers has matched your own, and as a result we are looking forward to the magazine’s best year yet.
But building a business should also mean giving something back, and this has been part of EW’s credo since day one. In the past I’ve used this space to talk about our magazine’s work on behalf of AIDS awareness, the environment, and the future of filmmaking in America. These efforts are fundamental to the way we want to run our business, and our support on these three fronts will continue unabated.
Allow me to close with a thank you for four wonderful years. Whether you’ve been with our magazine from the start or received your first issue last week, you are instrumental to our success and we’re happy to have you as part of the ENTERTAINMENT WEEKLY family.
Michael J. Klingensmith, Publisher