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Trailer Park

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Trailer Park

Here’s a clever little wink: A trailer for a movie parody that’s a parody of the trailer for the movie that’s parodied. A barbed takeoff on the teaser for Kevin Costner’s 1991 movie Robin Hood: Prince of Thieves, the trailer for Mel Brooks’ Robin Hood: Men in Tights (Twentieth Century Fox, opening July 28) is one long sight gag. Spoofing the first trailer’s much straighter arrow shot, Brooks’ camera looks down the shaft of a flying arrow as it dodges boulders, swerves around trees, screeches to a halt, speeds up again and, finally, misses its target. Even if they don’t catch the reference to Costner’s swashbuckling movie, audiences are laughing. So who needs scenes from the movie? ”Mel’s a brand name,” says Mike Kaiser, Fox executive VP of marketing creative advertising. ”We knew that we could leave a lot to the imagination.”