Sharon Isaak
March 12, 1993 AT 05:00 AM EST

FIZZ DOCTORS: The award for fastest sellout in alternative-music history goes to the neo-Grateful Dead band Spin Doctors, led by Chris Barron, who will shoot an ad for an undisclosed U.S. soft-drink company later this year. According to Jay Coleman — president of EMCI, the music-marketing company behind the deal — the band agreed to do the ad because it will be shown only overseas, where advertising can give relatively obscure music groups a serious boost.

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