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Letter from the publisher

EW’s publisher talks about the magazine’s third anniversary

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Letter from the publisher

She may not have been a household name three years ago when we put k.d. lang on the cover of our first issue but, hey, neither were we — and we both sported monikers bereft of capital letters. Since then both lang and Entertainment Weekly have come a long way. The Canadian country-punk singer has four nominations going into the Grammy Awards on Feb. 24, and her records have sold millions. EW (which put a capital letter in its name late last year) also has grabbed a few honors, and it’s not doing badly at the box office, either. This week, which marks our third anniversary, our circulation officially hits 1 million. That makes EW the fastest-growing subscription-based magazine in history.

Much credit for that achievement belongs to our consumer marketing director, John Squires, 35. A native of Pocatello, Idaho, and a graduate of the University of Washington, he joined EW in 1990 after a two-year stint at People. An avid cyclist who competes in 50-mile road races, John is the big wheel behind our current, wildly popular TV commercial, the one that features the two Rock Anthems CDs (no, that’s not John on the air guitar). ”Entertainment Weekly is the first successful weekly-magazine launch since People,” says Squires. ”It’s been a group effort, but we’ve gotten as good as possible, as quickly as possible, because the editors really listen to readers’ likes and dislikes — and that has led to tremendous numbers of subscription renewals.”

Such success has not gone unnoticed by our peers. The trade publication Advertising Age named EW its 1991 Magazine of the Year, and Adweek named managing editor Jim Seymore its 1991 Editor of the Year. We’ve received two National Magazine Award nominations — one for our year-end issue in 1991 and one for overall design in 1992. The American Foundation for AIDS Research (AmFAR) gave EW its Award of Courage this past December for the magazine’s efforts in the fight against AIDS. Newsweek included EW as the only consumer magazine on its recent list of the 100 members of America’s ”cultural elite.” Even our sometime rival Rolling Stone, in an essay by media critic Jon Katz, graciously dubbed EW ”the country’s ascendant magazine… a New News magazine.”

But none of this recognition matters to us as much as your approval. We try to make our entertainment-news stories, features, profiles, and reviews as enjoyable for you to read as they are for us to create. Our reaching the milestone of 1 million circulation — and more than 4 million readers — tells us you like what we’re doing. And for that we thank you. With a capital T.

Michael J. Klingensmith