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The Jeff Koons Handbook

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Aptly described in Robert Rosenblum’s introduction to this ”handbook” of his work as a mixture of dumb innocent and shrewd marketer, Jeff Koons has fused the worlds of art and shopping. In The Jeff Koons Handbook, his baldly staged media stunts (the larger-than-life-size billboards of him nude with his wife, the Italian porn star La Cicciolina) and the hideous kitsch of his polychromed poodles and porcelain pigs are arranged here alongside his equally banal aphorisms. Koons’ experiments with mass taste and communication make the pop art of the 1960s look downright aristocratic. B

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