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Old school cereal commercials

”The Breakfast Club” shows Clark Kent repping his favorite morning treat

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These days, concern about nutrition may be resulting in better health, but it’s certainly making for dull cereal commercials. While dozing through tedious TV recitations of vitamins and minerals, you may remember when an animated brat named Marky used to scream, ”I want my Maypo!” or when Frosty O’s was hymned as being ”shaped like little sugar-frosted doughnuts!” If you want to relive these classic moments-or introduce youngsters to this forbidden, er, fruit — there’s a crisp videocassette called The Breakfast Club that offers a jumbo-size Variety Pak of cereal commercials from the ’50s and ’60s.

Whether it’s a spot for obscurities like Twinkles — ”the star-shaped cereal in the storybook package” — or a venerable oldie like Wheaties (did you know they used to attach a real blackboard to the back of the box?), The Breakfast Club says a mouthful about old animation styles and the use of TV stars to sell products. One ad in the collection features Superman characters Clark Kent (George Reeves), editor Perry White (John Hamilton), and reporter Jimmy Olsen (Jack Larson) sitting around Perry’s office scarfing up Kellogg’s Sugar Smacks. Between munches, Reeves murmurs, ”Puffs of wheat, sugar-toasted and candy-sweet!” They don’t make ’em like that anymore…

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