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The Adventures of Ronald McDonald: McTreasure Island

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The Adventures of Ronald McDonald: McTreasure Island

Current Status:
In Season
30 minutes
Tim Blaney, Squire Fridell
Kids and Family, Animation

We gave it an F

Have no illusions about McTreasure Island. It is exactly what it seems: a place where characters wear the McDonald’s logo and where the ideas and adventures are about as exciting and nourishing as processed food. The tape is based on the classic Treasure Island. Loosely based. Very loosely.

The story revolves around clown-magician Ronald McDonald and his buddies, one of whom, Hamburglar, utters only variations of what sounds like ”rabble, rabble.” Ronald and his friends are pulled by sinister magic into the book’s action, and Ronald’s tricks help save them from nasty pirates. ”How’d you do that?” Ronald is asked about one feat. ”Just a little trick we picked up in McDonaldland,” he replies. (I don’t remember reading that in the book.)

A Hi-Tops spokeswoman said the company and McDonald’s made The Adventures of Ronald McDonald: McTreasure Island because it’s a fun adventure story, based on a great book, which kids can learn from. Is Hi-Tops selling an ”entertaining classic” (its words) or is the video a 30- minute commercial? The answer is obvious. F